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Consulting AI hype and McKinsey narrative backlash

April 5, 2026r/artificial

In r/artificial, a thread claims McKinsey is repackaging old internal systems as AI expertise, and commenters frame it as a repeatable consulting playbook that monetizes executive anxiety more than technical innovation.

They took a 35-year-old internal database, put a natural language interface on top, and wrote a press release
This is the same play McKinsey has run for a hundred years.
Every technology cycle, they do the same thing: identify executive anxiety
an eye opener was someone posting a link here a while ago ... about the need to start investing in the metaverse, and how they could build you a roadmap.
r/artificial
hypeenterprisenatural language

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