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Tesla bull bear brand narrative, cars versus robotaxi pivot

April 4, 2026Ross Gerber, Whole Mars Catalog

Ross Gerber argues Tesla is no longer really in the car business and says the brand is permanently damaged, while Whole Mars Catalog pushes back that brand doom has been predicted for years and does not match the data. The split shows a community fight over Tesla identity and demand.

“Sadly Tesla really isn’t really in the EV/car business anymore.”
“We used to talk 10 mil cars. 20 mil cars.”
“The brand is permanently damaged”
“I have been listening to these predictions of doom for Tesla for the last 8+ years. Still waiting.”
“The argument that “Elon is killing the Tesla brand” turned out to be wishful thinking.”
Ross Gerber
Whole Mars Catalog
brandrobotaxitesla

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