In r/solopreneur and r/Entrepreneur, founders push linkedin and cold email as scalable outbound, arguing you should learn the motion and define qualification before hiring appointment setters, especially for smaller deal sizes.
Hop on Linkedin or cold email, don't bother your friends and family.
if youre selling something under $5k, outsourced appointment setting usually doesnt pencil because the cost per meeting is too high relative to the close value.
you need to own the messaging and qualifying criteria, not the agency.
Best practice is to learn the motion yourself first, even if you outsource later.
in my opinion outsourcing appointment setting before you've done it yourself is outsourcing the part of the business that tells you if your offer actually works.
for higher ticket stuff it can work but you need to own the messaging and qualifying criteria, not the agency.
building a warm outbound system where you engage prospects on linkedin or email with valuable content first, then book the call when theyre already interested
outsourcing appointment setting before you've done it yourself is outsourcing the part of the business that tells you if your offer actually works.
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