Business Growth And DistributionGrowth Tactic

Stop waiting for customers, actively look for them

April 6, 2026Tony Dinh

Tony Dinh says his biggest indie turning point was switching from waiting for customers to proactively finding them. This frames distribution as an explicit founder responsibility rather than a byproduct of building.

The biggest turning point in my indie journey (and probably my life) was when I realized that I had to actively look for customers instead of waiting for them to come to my “amazing” product.
Tony Dinh
distributionfounder mindset

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