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OpenAI TBPN acquisition as media strategy

April 2, 2026rat king, Lulu Cheng Meservey, GREG ISENBERG

rat king frames OpenAI buying TBPN as a marketing expense driven by CEO frustration with mainstream tech coverage, while Lulu Cheng Meservey highlights the comms choice to announce via TBPN hosts to improve vibes.

OpenAI buying TBPN story is, to me, the biggest proof point yet of CEO frustration with mainstream media coverage of tech
i see this as a marketing expense
Subtle but very smart move to have the acquisition get announced by John and Jordi instead of by OpenAI corporate
It made a 180 difference in vibes
rat king
Lulu Cheng Meservey
GREG ISENBERG
signüll
mediaacquisitioncomms

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