Business Growth And DistributionGrowth Tactic

OpenAI reputation investment via comms and marketing spend

April 3, 2026Lulu Cheng Meservey, signüll

Lulu Cheng Meservey and signüll argue OpenAI should invest heavily in comms and culture aware marketing because reputation can swing valuation and product adoption, making large comms budgets rational at OpenAI scale.

Reputation is a coefficient on valuation
A company like OpenAI could invest $1 billion in comms/marketing/public affairs and it’d still be a great deal
openai should hire some anons to run marketing.
most of the focus should be entirely on how ppl feel, not how ppl see.
Lulu Cheng Meservey
signüll
openaimarketingpositioningopenai

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