Mike Solana argues that since platforms punish links, publishers should create native content instead of posting only paywalled links. This is a distribution tactic to regain reach under link deboosting dynamics.
if you know the platform punishes links and rewards native content, and you persist in posting links with no native content, you can't be surprised when your posts don't perform.
for example, given we know links are deboosted (this is denied but like, come on lol) why is the NYT posting a link to a paywalled article and calling it a day?
yes, links are great... but we are also all free to produce native content.
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