TrendingTopic

link penalties and native-content strategy on X

April 6, 2026Mike Solana, Garry Tan

Mike Solana says creators should not be surprised when link-only posts underperform because the platform rewards native content, while Garry Tan points to X improving link access speed after complaints.

the platform punishes links and rewards native content
you can't be surprised when your posts don't perform.
On the heels of @steipete complaining that X makes it much much slower to access X on Lex Fridman... this is a huge move.
Thanks X team!
Mike Solana
Garry Tan
Xdistributioncontent

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