TrendingTopic

GTM as highest-leverage founder skill

April 6, 2026James Camp ,, Corey Haines, Brett Berson

James Camp calls getting good at GTM the highest leverage life skill, Corey Haines ships a marketing skills update, and Brett Berson emphasizes investor urgency as a fundraising signal, reinforcing execution and distribution over ideation.

The highest leverage thing you can do with your life, is get good at “GTM”
Organic social, paid media, outbound sales
Marketing Skills v1.6.0 is out.
if an investor isn’t pulling you forward and urgently driving next steps, it’s safe to assume they’re never going to invest
James Camp ,
Corey Haines
Brett Berson
gtmmarketingfundraising

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