Cost Pricing And BurnCost

Compliance as painkiller versus vitamin and TAM skepticism

April 3, 2026Stripe

Stripe’s interview with Vanta’s Christina Cacioppo argues compliance sells differently depending on urgency and claims "market sizing is bullshit," reframing TAM as a distraction versus execution and real buyer pain.

Compliance at scale and why TAM is a distraction with Christina Cacioppo of Vanta
compliance has a "vitamin vs painkiller" dynamic
why she believes "market sizing is bullshit."
Stripe
go-to-marketpositioning

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