In r/Entrepreneur and r/startups, founders argue B2B deals rarely come from ads and instead rely on trust built through referrals, LinkedIn credibility, and real-world networking.
No one spends 100k+ from clicking a google ad. People trust people they know.
I have 0 ad spend, no social media to speak of outside of LinkedIn. We work off of referrals and in life networking events.
the people who need your tool aren't necessarily the ones scrolling Product Hunt or LinkedIn.
B2b is best done irl.
This finding is one of many signals tracked across Indiehacking. The live feed updates every few hours with new authority voices, debates, and emerging ideas.
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