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Azure share of OpenAI traffic growth versus direct OpenAI usage

April 2, 2026Harrison Chase, LangChain

LangChain and Harrison Chase report Azure is rapidly taking a larger share of OpenAI traffic, suggesting enterprises are shifting usage to Azure OpenAI for procurement, governance, or platform reasons.

azure openai usage is growing a lot - perhaps at the expense of direct openai usage
Azure's share of OpenAI traffic grew nearly 4x in under 3 months.
While most orgs started by connecting directly to OpenAI, over the past 10 weeks we've watched Azure's share of that traffic grow
Harrison Chase
LangChain
distributionenterpriseroutingopenaiapiazure

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