Business Growth And DistributionGrowth Tactic

Apple boost as a launch distribution spike for iOS apps

March 28, 2026Dan Kulkov

Dan Kulkov describes relying on an initial Apple boost to drive trials for a new app, then feeling the drop when the boost ends, highlighting the risk of mistaking platform featuring for sustainable marketing.

> apple boost in first 3 days
> trial through the roof
> think that this will end
Dan Kulkov
iosdistributionios

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