Alex Berman Galadon and Jordan Ross both claim Anthropic operated its entire growth marketing function with a single non-technical hire for 10 months, used as evidence that small teams can run full-funnel marketing without agencies.
Anthropic's entire growth marketing team was ONE person for 10 months.
Paid search, paid social, email, SEO - all of it.
One non-technical hire doing all of it — for 10 months.
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