In r/SaaS, builders are testing how products appear in AI answers and concluding that structured documentation and broad mentions matter more than polished landing pages. The framing treats AI discovery as a new early stage distribution surface.
If your product isn’t showing up in AI answers (ChatGPT, Perplexity, etc), it basically doesn’t exist there.
AI seems to rely more on docs/content than landing pages
Clear, structured info > clever marketing copy
Mentions across the web matter more than backlinks (maybe?)
I have observed that your product content is a key factor that drives ranking in AI.
This finding is one of many signals tracked across Indiehacking. The live feed updates every few hours with new authority voices, debates, and emerging ideas.
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