In r/smallbusiness and r/startups, founders argue that tiny ad spends produce noise, recommending budgeting to reach platform learning thresholds or using constrained low daily spend tests to iteratively optimize the funnel.
On Meta (Facebook/Instagram), you need enough budget to get through the learning phase, which is roughly 50 conversion events.
If your product converts at 2% and a click costs $1.50, you need to spend around $3,750 just to exit learning on one ad set.
I spend $5 a day on reddit ads.
This finding is one of many signals tracked across Indiehacking. The live feed updates every few hours with new expert voices, debates, and emerging ideas.
← Back to Indiehacking