Monetization And MarketingMonetization

Hard paywall consideration after viral app growth

April 5, 2026Alex Nguyen

Alex Nguyen considers removing a free trial and switching to a hard paywall after a viral video drives sustained trial starts, reflecting a common indie tension between conversion optimization and growth momentum.

My new app just had a viral post, one video reached over 100k views and is still growing.
New users are continuously starting trials.
I’m considering removing the trial and switching to a hard paywall
Alex Nguyen
pricingconversion

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