Shay Boloor and Wall St Engine report Meta testing “Instagram Plus,” a premium subscription with stealth Story viewing and boosts, adding a new monetization layer beyond ads. The community reads it as incremental ARPU leverage during a drawdown.
$META has started testing “Instagram Plus” a premium subscription in select countries with features like stealth Story viewing, rewatch counts, unlimited audience lists & Story boosts.
The test adds another monetization layer to Instagram beyond ads.
$META has started testing “Instagram Plus,” a premium subscription in a few countries that adds features like stealth Story viewing, Story rewatch counts, unlimited audience lists, and Story boosts. - TechCrunch
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