Ross Simmonds argues brands that show up in ChatGPT and Google AI Overviews are benefiting from years of SEO and reputation building, since AI citations reflect existing distribution rather than a new GEO trick.
The brands winning in ChatGPT and Google AI Overviews didn’t discover a new GEO hack.
They invested in SEO, reviews, Reddit, YouTube and digital PR years ago.
AI citations are the output.
Distribution was always the strategy.
This finding is one of many signals tracked across Indiehacking. The live feed updates every few hours with new expert voices, debates, and emerging ideas.
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