ViralTopic

scarcity of credibility signals

March 27, 2026Nathan Baschez

Nathan Baschez argues formerly scarce signals like nice websites and personalized cold email are now abundant and no longer differentiate.

A lot of previously scarce signals are now abundant and therefore don’t work as signals
nice websites
well-personalized cold email
professional photos and illustrations
What is still scarce?
Nathan Baschez
marketingpositioning

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