Ross Simmonds argues old Reddit threads keep ranking on Google and still get cited by ChatGPT and Perplexity. The implication is to treat Reddit posting as durable distribution rather than disposable social content.
Reddit threads from 3 years ago are still ranking on Google today...
Still getting cited by ChatGPT and Perplexity today.
The content you put on Reddit right now is a long game asset. Treat it like one.
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