Neil Patel says GPT 5.4 runs many site operator queries, increasing the impact of a brand's own website content on ChatGPT results, while warning that mass similar pages can harm SEO.
Your own website content is now more likely to affect ChatGPT results.
37% of the query types GPT-5.4 is running are "site:" operators.
But be careful creating hundreds of pages on your site targeting similar keywords, as it can mess up your SEO.
This finding is one of many signals tracked across Indiehacking. The live feed updates every few hours with new expert voices, debates, and emerging ideas.
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