Neil Patel cites Writesonic analysis showing a large jump in ChatGPT citations going directly to brand websites and notes ChatGPT adds UTM tracking, making attribution easier for marketers.
A whopping 56% of citations on ChatGPT now go to a brand website.
49% of citation traffic from ChatGPT is now going directly to the brand's website.
it also automatically uses UTM tracking, so you can see the branded traffic ChatGPT is sending you.
The data is from Writesonic, which ran 119 conversations and analyzed 1161 citations.
This finding is one of many signals tracked across Indiehacking. The live feed updates every few hours with new expert voices, debates, and emerging ideas.
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