Ryan McCaffrey and Windows Central Gaming note Microsoft confirmed Asha Sharma ended the 'This is an Xbox' campaign, with commentary that the message 'didn't hit' and 'didn't feel like Xbox.'
The “This is an Xbox” marketing campaign has been discontinued.
Microsoft confirms new Xbox CEO Asha Sharma ended the This is an Xbox ad campaign
"Asha retired 'This is an Xbox' because it didn't feel like Xbox. She is personally leading a reset of how we show up as a brand."
Microsoft confirms Asha Sharma ended the "This is an Xbox" marketing campaign and offers reasons why.
We now return to our regularly scheduled programming 🫡
“The “This is an Xbox” marketing campaign has been discontinued.”
“Microsoft confirms new Xbox CEO Asha Sharma ended the This is an Xbox ad campaign”
“Asha retired 'This is an Xbox' because it didn't feel like Xbox.”
“She is personally leading a reset of how we show up as a brand.”
📢EVERYTHING IS NO LONGER AN XBOX📢
this is a good move by Sharma. This campaign didn't hit the way Microsoft probably thought it would.
Microsoft CONFIRMS Asha Sharma nixed the "This is an Xbox" marketing campaign, and says "it didn't feel like Xbox."
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