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RSAC vendor fatigue and demand for real tradecraft

March 26, 2026Dave Kennedy, Huntress

Dave Kennedy says RSAC vendor floors are dominated by promises for things that didn’t exist, and Huntress says attendees are tired of gimmicks and want technical insights and actual researchers on the floor.

It’s why I don’t go to RSAC unless I’m forced to.
it was 99% things that didn’t exist or promising the world.
People are tired of the gimmicks and sales pitches.
demand that vendors bring real tradecraft, technical insights, and actual researchers to the floor.
Dave Kennedy
Huntress
conferencevendorsindustry

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