In r/ChatGPT and r/OpenAI, commenters frame Sora-style video generation as hard to monetize beyond marketing because clients demand precise edits and creators lack fine-grained control, weakening repeat usage and willingness to pay.
I doubt it’s useful outside of a marketing context and even then people don’t have fine-tune control over what it does, so what is Sora for… it’s a toy.
I’ve worked on web design projects with clients who want very subtle changes to their marketing art… they want what they want even if it’s bad.
Sora had massive hype, but it never really felt like it became a must-use product.
This finding is one of many signals tracked across Artificial Intelligence. The live feed updates every few hours with new expert voices, debates, and emerging ideas.
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